Overview
Capture leads directly from your WordPress website with the official Octanist plugin. The plugin serves the Octanist pixel through your WordPress site and captures supported form submissions server-side, so setup stays simple and reliable.
How the WordPress plugin works
The plugin proxies the pixel through WordPress, creates the visitor session, and forwards events to Octanist with the right visitor context. For supported form plugins, it captures submissions through server-side WordPress hooks and links them back to the visitor session and attribution data.
Simple installation
Install the plugin, open Settings in WordPress, and paste the setup code or measurement ID from Octanist. No custom DNS record is required for the WordPress path because the plugin serves the pixel through your existing WordPress domain.
Use cases
Server-side form capture
Capture supported form submissions through WordPress hooks instead of relying only on browser-side form detection.
Form builder support
Supports popular plugins including Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Forms, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form.
Automatic attribution
Keep click IDs, UTM parameters, landing pages, page views, and consent state connected to each submitted lead.
Quick deployment
Go from installation to verified traffic in minutes by pasting the setup value from Octanist into WordPress.
Conclusion
If your website runs on WordPress, the plugin is the preferred install path. It keeps the pixel first-party, avoids separate DNS setup, and captures supported forms through the server-side path.
